Tips

The difference between emotion and feeling Do you have a moment for the insight of the day? Okay here we go. What is the difference between emotion and feeling? Ask around you. You get stray answers. Questioning faces. Yes, it is something else. But what? While distinction is so important to all your communications. I [...]

Louis van Gaal uses altercasting. You too? Well, we're loose hear. The ball is rolling. The first points are in the pocket. Louis van Gaal is therefore doing what he can to capture the cup. Get rid of that Calimero syndrome, that MickeyMouse competition feeling. He influences his men to and fro. We can do

What do you have on Brad Pitt? I'm sitting on the couch with my son. We watch the eight o'clock news. Along comes that De'Longhi commercial with Brad Pitt. "Does that work dad, such a famous actor?" Good question. Many marketers and directors are quite curious about this, too. They hope so, because Brad costs

Social inclusion "Hey, how nice to see you", "come join us", "how are you", "how good you look". Nice to hear that, right? We are social beings. We want to connect with each other. Getting attention. A welcome smile. Belonging. So do I. Need to belong is called that. We yearn for confirmation of our

Influencing with anchoring Tuesday night. Ajax plays a Champions League match against Glasgow Rangers. In the studio are professional sage Theo Janssen, Jan Boskamp and Wesley Sneijder. As many as 2.6 million people watch it. - "Guys, what will it be tonight?" asks presenter Humberto Tan - "I think 2-1 for Glasgow" says Theo -

Connect and carry Picture this. Your child (small) is playing nicely. Goes all in. But you have to leave. So how do you get him (her) to join you? You ask sweetly. No response. You ask again. Nothing Again, but a little harder. No. Again, now more compelling. Ditto. Now what? You can start screaming.

Recruiting staff Oy! How? Every organization, from large to small, seems to struggle with it. From healthcare provider to restaurant. From NS to school institutions. From supermarket to cleaning company. Not enough staff. So they start recruiting. All at once. All in the same way. And all with the same message: "We are looking for

Satisfizers and maximizers Did you know that there are two types of decision makers? Satisfizers and maximizers. Two totally different types. Who you don't recognize by their nose. But you have to use a different message if you want to influence them. I explain that. Satisfizers want something that meets their conditions. Suppose one such