@mini-m

Connect and carry Picture this. Your child (small) is playing nicely. Goes all in. But you have to leave. So how do you get him (her) to join you? You ask sweetly. No response. You ask again. Nothing Again, but a little harder. No. Again, now more compelling. Ditto. Now what? You can start screaming.

Recruiting staff Oy! How? Every organization, from large to small, seems to struggle with it. From healthcare provider to restaurant. From NS to school institutions. From supermarket to cleaning company. Not enough staff. So they start recruiting. All at once. All in the same way. And all with the same message: "We are looking for

Satisfizers and maximizers Did you know that there are two types of decision makers? Satisfizers and maximizers. Two totally different types. Who you don't recognize by their nose. But you have to use a different message if you want to influence them. I explain that. Satisfizers want something that meets their conditions. Suppose one such