Social inclusion

“Hey, how nice to see you”, “come join us”, “how are you”, “how good you look”.

Nice to hear that, right? We are social beings. We want to connect with each other. Getting attention. A welcome smile. Belonging. So do I. Need to belong is called that.

We yearn for confirmation of our self-image. Social inclusion. That we may be there. That we are attractive. Again and again, again and again, we crave it. Delicious.

True communication, therefore, begins with social inclusion.

It is necessary for influence. Social inclusion in your resources is enchanting. You will get it back more than once. Tickle the viewer with it.

How? Very simple, look at people, smile, make welcome, act human. Just as you do with your friends.

Do it on your website, in a video, in photos, in a post on social media, in an ad, in a downloadable flyer, in a presentation. Everywhere.

Open door?

If only. I see models looking away left and right, actresses artfully walking out of the picture, happy families interacting. Not with you. Or no people at all, no contact, no social behavior. Autistic Sending. That is social exclusion. You’ll get that back in double figures as well.

So… Do you have a nice promise? A great product, service, offering? Make ff contact with your audience, then they will want to listen to your message.

How do you actually do that in your communications? Work to do!