Schweppes Schizan

Schweppes introduces a new flavor: Schizan. A soft drink with a bite. We dive into the preferences of soda drinkers. Why do they choose one brand and not another? Where are the desires? How can we hit them? It is an interesting strategic quest.

We chose striking imagery for this international campaign. We literally stimulate the senses, as a metaphor for the powerful taste of this new drink. Outdoor advertising, online, content and PR are used. In the Netherlands, Belgium, Spain, France, Italy and Germany.