Melvita

A well-known brand of honey in the supermarket. Yep, is mainly bought by the housewife. She usually uses it on sandwiches. And rarely in dishes, in desserts or in tea. Melvita wants to advance its sales by also presenting those tasty applications as giant normal.

We are going to entice the target audience with behavioral techniques. We put the new usage as a descriptive norm. In the style of the magazines in which the campaign is placed, such as Allerhande and Boodschappen. The call to action is in the recipes you can download for free on Melvita.co.uk.