IMK – MKB-Vangnet
A financial product for sole traders and SMEs. Self-employed people who can never actually be sick because then they earn nothing. And disability insurance most do not have because it is very expensive.
These people should not think about getting into an accident or spending time in the hospital because it is expensive. Even having a child is an extra expensive event for them. SME-Vangnet is a new alternative. A business arrangement that allows them to use the social safety net, just like salaried workers. They join their own company, so to speak.
We show the relief of entrepreneurs. Their emotion. SME-Vangnet saved them from the fear of losing income. A little more security for entrepreneurs. We see the self-employed, with a newborn child, in a hospital bed, on crutches. Radiant.
The call-to-action is a questionnaire that immediately provides initial personalized advice on options. After which an email series will start to get in touch further. A successful introduction.