What do you have on Brad Pitt?

I’m sitting on the couch with my son. We watch the eight o’clock news. Along comes that De’Longhi commercial with Brad Pitt. “Does that work dad, such a famous actor?”

Good question. Many marketers and directors are quite curious about this, too. They hope so, because Brad costs tons. The advertising agency advised positively. “Because that stands out, that appeals to women, then your brand awareness and likability grows.” Said they.

But how many more coffee machines will you sell because of it?

The funny thing is that most advertising consultants know little about behavior change. How to get that done. They know about reach, standing out, humor and what is beautiful. But whether it works?

I wrote a digital leaflet about it Better Nielsen figures. Oy! How? Because influencing buying behavior, that’s pretty complicated. You must have some understanding of social psychology and behavioral techniques.

Would you like to have it? Send me ff an email. Then it comes to pass. Free and for nothing, mind you.

Spoiler alert…

Yes such an actor in your communication works. But only as a trigger, a booster. You become an attractive messenger. His familiar head and sexy look will help your brand move forward considerably. And people confuse the messenger and the message. But you’re not there yet. Surely you must then make an attractive promise. And break habitual behaviors.

How to do that? My son understands by now.