Bieze

A major food brand with distribution in all supermarkets. Raw vegetables in yogurt or low-fat sauce such as Cucumber, Bruschetta, Coleslaw, Farmer and Season.

Bieze wants to increase its sales. Addressing a new audience. After research, Victor Cijs and his team recommend encouraging its use as an easy, rich dressing through salad.

We first put in a television commercial. Creative form is a joyful demonstration and a payoff that stays in your head: Oh la la – Bieze through the lettuce. The follow-up is largely done online. To entice potential buyers, a promotion with recipe booklet, recipe videos, re-targeting and an email series is running. Through Facebook, loyal users get to go to Libelle Summer Week for free.